Email Marketing Specialist in Nashville, TN at National General Insurance

Date Posted: 1/11/2021

Job Snapshot

Job Description

Primary Purpose:

Provide Email and Database Marketing support to multiple brands within the National General family.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Assist Email Campaigns Manager with execution of email program across multiple brands
  • Build and execute email campaigns within multiple email platforms
  • Develop and manage implementation and monitoring of A/B tests
  • Responsible for quality assurance of data within email platforms and marketing database
  • Develop standardized Email analysis and reporting in support of goals and objectives
  • Develop and analyze segments, providing insights and lists for direct marketing programs (email, direct mail, social, digital)
  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business
  • Manage, prioritize, and respond to analytics requests from database marketing stakeholders
  • Understand and deliver clear verbal and written explanations of performance metrics to leadership
  • Provide and help implement recommendations that improve the email programs
  • Manage and maintain promotion calendar for email and email related marketing
  • Responsible for creating projects in Wrike and coordinating with other teams on email projects
  • Responsible for securing stakeholder approvals on email creatives, templates, and new email ideas
  • Keep documentation current - including campaign strategy, naming conventions, best practices, processes, and procedures

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 1+ years’ experience with marketing analysis, email marketing execution or database marketing
  • Analytical mindset with attention to detail, accuracy, and accountability
  • Highly proficient in excel
  • Excellent communication and collaboration skills
  • Ability to work across teams to accurately execute all phases of the program on firm deadlines
  • Ability to communicate clearly and consistently with manager, internal and external stakeholders, as well as leadership
  • Skilled in multi-tasking and creative problem-solving
  • Strong prioritization, organization, and project management skills
  • Adaptable to growth and change in a fast paced environment
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint
  • Able to travel 2-3 times per year

Desired Skills:

  • 1+ years’ experience with HTML and CSS (responsive email design) a plus
  • Experience in Salesforce (Exact Target) or other ESP preferred
  • Experience with email automation software a plus

#LI-LR1

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

Job Requirements

About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

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