Social Media Strategist in Nashville, TN at National General Insurance

Date Posted: 8/21/2019

Job Snapshot

Job Description

Primary Purpose:

Serve on the Social Media team in order to help continue to build on Direct Auto’s social media presence. Assist in the development and management of social campaigns from conception to completion across all social platforms. Manage and keep on track a wide variety of simultaneous creative, digital and strategic communications projects.


Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Work with the Social Media Manager in developing social and interactive campaigns, building plans, and defining KPI’s to measure success
  • Execute paid social media campaigns for Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and any other emerging social platforms
  • Coordinate all campaigns from goal definition, strategy and content creation (in-house or third party)
  • Ensure all campaign goals are clear, deadlines are kept on track and assets are delivered according to expectations
  • Look at campaign performance data and draw conclusions or make recommendations for optimization based on pre-determined success metrics
  • Maintain a strong understanding of consumer consumption of content including video, static imagery, blogs, and other content types
  • Stay abreast of trends in social platforms, tools, applications, channels, in order to design strategies and find new ways to reach our targeted audiences or find new ones
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Work cross functionally with other departments as a thought leader and representative of the social media team
  • Maintain familiarity with paid media and how it applies to social media and other digital channels


Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 3+ years of experience in Social Media – either in-house or at an agency level
  • Displays in-depth knowledge and understanding of current and emerging Social Media platforms, their respective participants, and how each platform can be deployed in different scenarios
  • Strong marketing analytical skills and a data-driven thinker
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Proficient computer skills including: content management knowledge- up to date with industry leading software and technologies (Adobe Creative Suite Software including Photoshop, Illustrator, InDesign, and Dreamweaver)
  • Familiarity and experience with utilizing various project management methodologies and tools
  • Must possess effective verbal and written communication skills
  • Must perform well in high-energy, dynamic and team-oriented environments
  • Ability to adapt to new situations and learn quickly 


Desired Skills:

  • Previous experience with professional Social Media platforms (i e  Radian6, Spredfast, Sprinklr, Ad Managers)
  • Facebook Blueprint Certified (or willingness to become certified within 1st year)
  • Previous experience managing third party vendors
  • Experience coordinating with multiple departments to develop integrated marketing campaigns



Job posting ID: 2019-2574

Job Requirements


About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.



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