Digital Marketing Coordinator in Boca Raton, FL at National General Insurance

Date Posted: 1/6/2020

Job Snapshot

Job Description

Primary Purpose:

Manage the creatives for HealthNetwork’s digital marketing efforts, which includes creating native, display and remarketing ads and overseeing the development of landers. Will assist the Digital Marketing Manager with day-to-day management of existing paid search initiatives.

 

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Assist in set up and organization of display and native digital marketing campaigns   
  • Identify and create display and native ads for all digital marketing campaigns
  • Plan and oversee creation of landers for all digital marketing campaigns
  • Develop creatives and content for paid social marketing initiatives on Facebook, Instagram, Twitter and Pinterest
  • Perform A/B tests and maintain reporting results
  • Assist Digital Marketing Manager with general reporting and day-to-day management responsibilities

 

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor degree or in-lieu of degree equivalent education, training and work-related experience
  • 2+ years of professional experience as a copywriter
  • 2+ years of professional experience designing display, social, and native advertisements
  • Must possess effective verbal and written communication skills
  • Must perform well in high-energy, dynamic and team-oriented environments
  • Effective organization and time management skills with the ability to work under pressure and adhere to project deadlines
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)

 

Desired Skills:

  • Willing to learn how to utilize The Trade Desk
  • Willing to learn how to utilize Domo for analytics and reporting
  • Willing to learn how to utilize Instapage for lander creation
  • Willing to learn how to utilize Google Adwords’ marketing platform
  • Willing to learn how to utilize Bing’s marketing platform
  • Willing to learn how to utilize Facebook’s marketing platform
Job posting ID: 2019-4109/1

Job Requirements

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About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

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