Marketing Support Specialist in Cleveland, OH at National General Insurance

Date Posted: 8/2/2018

Job Snapshot

  • Employee Type:
  • Location:
    Cleveland, OH
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Primary Purpose:

Provides day-to-day marketing support for the enterprise — from providing creative support for campaigns, to coordinating campaign deployment. Individual is primarily responsible for implementing marketing campaigns and acting as a primary liaison with other functional areas to ensure marketing campaigns are executed on time and as effectively as possible. Due to the time sensitive nature of this role, occasional off-hour support is required.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Work with business groups to coordinate deployment of communications – defining audiences, outlining timelines, understanding brands, etc..
  • Integrate content into defined email and web templates for distribution, ensuring business requirements as well as guidelines, standards and legal requirements are met.
  • Generate distribution lists for communications
  • Deploy emails, post communications to policy management system, post communications to employee-facing intranet and provide art files to vendors, per defined schedule.
  • Maintain communication history for tracking and reporting.
  • Maintain marketing collateral library and Marketing Hub (internal ordering system) along with providing monthly order reporting.
  • Provide monthly reporting/tracking details regarding agent communications in addition to reporting for ad hoc requests
  • Ensure communications are consistent with company’s vision, mission, goals, values and external messages to customers and ensure consistent messaging is maintained across all channels.
  • Ensure communications are clear and concise and follow AP Style guidelines and brand guidelines. Proofread all communications to ensure everything is grammatically correct and all details (contact information, etc.) are correct
  • Devise concepts for marketing and brand campaigns as needed for internal and external brand marketing initiatives.
  • Work collaboratively with team members to continually improve marketing and communication efforts, processes, output, etc.

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s Degree or in-lieu of degree equivalent education, training and work-related experience
  • Effective organization and time management skills with the ability to work under pressure and adhere to project deadlines
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Excellent problem solving skills
  • Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • Ability to understand new applications, programs, and initiatives quickly and to then effectively integrate those new programs and applications into daily routine
  • Ability to adapt to new situations and learn quickly 
  • Must be detail oriented
  • Strong sense of urgency throughout all projects

Desired Skills:

  • Ability to use web applications for crafting, deploying and analyzing email communication campaigns, specifically Constant Contact
  • Ability to analyze data to determine effectiveness of marketing/communication campaigns in a valuable way
  • 10+ years of experience in the insurance industry
  • Agent’s license in good standing
  • Strong knowledge of AP Style and the English language

Job Requirements


About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.



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