Paid Search Strategist in Nashville, TN at National General Insurance

Date Posted: 10/2/2019

Job Snapshot

Job Description

Primary Purpose:

Must have a keen ability to turn data into meaningful insights to drive decision making. Must be experienced in managing SEM and PPC programs, create strategy, and implement digital marketing campaigns. Must have experience managing ads across platforms, optimizing ads based on performance, and providing reporting on all campaigns.


Play a critical role in driving profitable growth by assisting in the management of multiple, complex digital campaigns across multiple verticals. Manage the creation and successful implementation of digital acquisition programs (SEM, Display, Retargeting, etc.), optimizing campaigns across multiple platforms, and providing regular reporting on overall performance.


Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Day-to-day management and optimizations of digital campaigns such has SEM and Display for multiple Direct-to-Consumer brands under the National General Insurance portfolio
  • Measure, monitor, and report on performance metrics in a regular reporting cadence and occasional ad-hoc reporting
  • Collaborate with creative and web team to create engaging landing pages and display ads
  • Write and edit ad copy to effectively reach desired target audience
  • Execute Google Adwords account clean-up to enhance and improve campaign performance
  • Perform keyword research and study demographic data and consumer profiles, to identify new opportunities and strategies for growth
  • Must have excellent written and verbal communication skills with experience presenting to internal teams and key stakeholders.


Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 1+ years of experience in digital marketing, successfully launching ad campaigns and working with online advertising platforms including AdWords and Bing Ads
  • Knowledge of digital marketing platforms and their best industry/marketing uses (examples: Google Adwords, Bing Ad Center, Google Display, Programmatic platforms, etc)
  • Analytical thinking and problem-solving – must be good with numbers and able to analyze data to tell a story
  • Hands on experience planning and managing campaigns in SEM, Display, Affiliate Marketing, and partnerships
  • Willingness to learn and stay informed on the latest digital marketing and lead gen trends
  • Demonstrate strong problem solving skills with ability to identify and execute solutions
  • Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • Desire to be creative and innovative in a fast-paced, growing organization
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)


Desired Skills:

  • Google Adwords certification
  • Google Analytics or other certifications would be a bonus
  • Experience working for or with advertising agencies



Job posting ID: 2019-2575/1

Job Requirements


About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.



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