Senior Direct Marketing Specialist in Nashville, TN at National General Insurance

Date Posted: 5/10/2020

Job Snapshot

Job Description

Primary Purpose:

Provide day-to-day execution of Direct Marketing duties, keeping projects and initiatives on track with goals and strategies, while monitoring for opportunities. Primary focus on Direct Mail program for Good Sam Insurance Agency and other brands under the National General umbrella, with secondary focus on Email Marketing.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Responsible for the execution, reporting, tracking, and optimization recommendations of monthly Direct Mail program
  • Responsible for executing emails across multiple brands
  • Make valuable contributions to the business by establishing and strengthening internal and external partner relationships
  • Work with internal stakeholders to align lead gen and retention programs to business strategy and goals
  • Process and deliver data to meet mail drop deadlines, premium fulfillment timelines, and email deploys
  • Manage the vendor relationships for all Direct Mail processes, including preprinted inventory, print on demand, and giveaways
  • Monitor component inventory with internal team and vendor, aligning replenishment with content updates and production cost efficiencies, while allowing flexibility for creative/messaging refreshes and testing
  • Lead collaboration with client, brand, content, graphics, and legal teams to ensure creative is fresh, on brand, and compliant
  • Be a Subject Matter Expert, utilizing industry expertise to provide insights on cost-effective, high-quality print solutions that align with overall project goals
  • Understand the consumer, with the ability to step back from design and perceive content from a customer’s perspective
  • Evaluate, trouble shoot, and make recommendations as challenges arise
  • Review data, reporting, and KPIs, along with industry best practices to propose program improvements
  • Collaborate with internal stakeholders to develop new campaigns

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 3+ years of Marketing experience in Corporate or Agency setting
  • 2+ years of experience specifically in Direct Mail marketing
  • 1+ years of experience specifically in Email marketing
  • Data processing experience, including sftp
  • Database experience
  • Strong working knowledge and understanding of processes related to: print production, direct mail operations, postal regulations and formats, workflow and supply chain management
  • Experience building, deploying, and reporting metrics with an ESP
  • Ability to work across teams to accurately execute all phases of the program on firm deadlines
  • Ability to communicate clearly and consistently with manager, internal and external stakeholders, as well as leadership
  • Skilled in multi-tasking and creative problem-solving
  • Strong prioritization, organization, and project management skills
  • Adaptable to growth and change in a fast paced environment
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Must possess effective verbal and written communication skills

Desired Skills:

  • Bachelor Degree in Marketing or adjacent field
  • Experience with SAS and/or SQL Server
  • Experience with Python and R
  • Email experience with Enterprise wide ESP, bonus if with Salesforce ExactTarget
  • Strategic thinking skills
  • Working knowledge of HTML
  • Experience with Teamwork or similar work flow tools
  • Inquisitive mind that can communicate effectively, with acute attention to detail

#LI-LR1

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

Job Requirements

About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

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