Paid Media Analyst in WFH-California at National General Insurance

Date Posted: 9/7/2021

Job Snapshot

Job Description

Who we are:

Transparent.ly was founded in 2018 and has been profitable since its second quarter. Acquired by National General in just over 18 months from inception, Transparent.ly continues to enjoy explosive revenue growth in insurance verticals in 2020 and 2021. We now have over 30 team members and we are interested in hiring passionate and exceptionally talented people to join our team.

Primary Purpose:

The Transparent.ly Paid Media Analyst will analyze the performance of our online advertising campaigns, helping with optimizations, testing, setup, and website monetization.  This person must love working with large sets of data. The Paid Media Analyst must be able to identify trends, patterns, and insights that help the broader group make better media buying and ad-serving decisions.  As we continue to experience significant growth, opportunities for advancement will be available for candidates who demonstrate success in this role. Transparent.ly is a real-time click bidding platform that allows advertisers to precisely bid for consumers with our ad technology. The platform enables websites to monetize their consumer traffic in insurance, mortgage and higher education by showing highly relevant ads to consumers. Transparent.ly has launched websites in the auto, home and life insurance verticals driving traffic to these sites with Google paid search traffic. Individual must be an experienced digital media buyer to help expand the paid search marketing to current sites, launch sites in additional sites and verticals, and add in additional media sources such as Facebook and Social.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Solve complex analytical problems using data
  • Extreme facility with numbers
  • Capable of identifying patterns from large amounts of data.  Sees forest through the trees
  • Intuitively notices something unexpected in the data, pushes themselves to seek the answer of what could explain it.
  • Present findings to management
  • Help advertisers and website publishers optimize advertising campaigns by joining client data with internal data to identify trends and patterns to make bidding optimizations based on those insights.
  • Analyze and optimize the performance of search campaigns in Google and Bing
  • Make bid changes within the media buy platform, whether Transparent.ly’s, Google’s or Bing’s
  • Independently come up with ideas to improve performance and profitability
  • Comfort in solving problems.  Can be given high level direction or goal (e.g., “Improve the monetization of this campaign”). Can break the problem down into what affects the outcome and can identify how to increase what is working well, while reducing what is not working well.
  • Seeks opportunities to contribute, learn and take on new responsibilities.
  • Articulate in explaining a problem, describing an approach for a solution and using data to confirm or disprove the approach.
  • Proven ability to juggle multiple projects at any one time with little direction.
  • Relentless attention and focus on the detail.

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 1+ years of analytical experience in online marketing
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Expertise in managing paid media in at least one of the following verticals:  auto insurance, home insurance, or life insurance
  • Successful experience in using Google Ads to make bid changes and access data for analysis
  • Skilled in using the Google Ads editor
  • Must possess a highly quantitative aptitude
  • Ability to independently come up with the solution to difficult analytical problems
  • Highly articulate when discussing complex subject matter
  • Possess the ability to articulate a problem, describe an approach for a solution and use data to confirm or disprove the approach
  • Proven ability to juggle multiple projects at any one time with little direction
  • Relentless attention and focus on the details
  • Expert in Excel (pivot tables, VLOOKUP’s, SUMIF’s, manipulating data with text-to-columns, concatenations, etc.)

Desired Skills:

  • Bachelor Degree in a quantitative major
  • Previous experience in the insurance or mortgage industry
  • Thorough understanding of marketing concepts, such as customer acquisition, and financial concepts, such as gross profit and margin
  • High quantitative aptitude
  • Two years of business experience in an analytical role.
  • BS in quantitative major preferred.  High GPA
  • High facility with excel (comfortable with pivot tables, vlookups, sumifs, manipulating data with text-to-columns, concatenations).
  • Familiarity with SQL and data visualization tools (QuickSight, Tableau, Power BI, Kibana, or Google Data Studio)
  • Understanding of marketing concepts, such as customer acquisition, profit

Benefits

  • Entrepreneurial environment.  Be a part of building a company.
  • Direct visibility with management
  • Strong performers have rapid advancement opportunities.
  • Highly competitive compensation for the right candidate.
  • Health coverage, 401K, and other benefits

#LI-AB1

#LI-Remote

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

Job Requirements

About National General Holdings:

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.