Sr. Data Analytics Manager in Nashville, TN at National General Insurance

Date Posted: 9/12/2019

Job Snapshot

Job Description

Primary Purpose:

Responsible for the development of analytics and insights within the Marketing function, operationalizing of those and other research, testing or model outputs, and the build and evolution of marketing database systems, to enable improved marketing program results.


Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Research Marketing trends and insights of all retail distribution brands that can drive strategy development  
  • Drive tracking and/or operationalizing of model, testing or research outputs working cross-functionally across the enterprise
  • Develop Marketing’s management reporting of insights and effectiveness
  • Work with Marketing Directors to derive insights, beyond basic reporting on their respective areas of the business
  • Develop a multi-dimensional segmentation strategy, and implementation across the marketing databases
  • Assist with lead-generation campaigns and/or direct marketing programs being created/better defined
  • Identify and target customer populations for direct marketing campaigns (email, mail, etc.) that provide maximum ROI and generate buy-in for targeting decisions
  • Manage and support a robust Testing Plan for media and marketing initiatives, including multi-variate tests 
  • Manage all aspects of the marketing database that includes leads, contacts, opportunities, accounts, dashboards and reporting
  • Continually refine the database by mining the data for valuable insights
  • Provide clear visibility and segmentation of target companies and prospects
  • Proactively work with third party vendors or internal sources for data and database; identifies new vendor opportunities as needed to improve marketing program performance
  • Generate insights which improve the customer experience, drive customer acquisition, and secure customer retention
  • Set standards for ideas, development, execution, and optimization of marketing campaigns designed to reduce de-activations, drive loyalty and increase revenues


Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 6+ years of experience in Analytics, finance, database or direct marketing
  • Experience in insurance, e-commerce or retail industries or related field
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Must possess effective verbal and written communication skills
  • Strong analytical skills with the ability to translate complex data into actionable and profitable marketing opportunities
  • Good understanding of financial data, operations data and CRM/database marketing concepts and platforms
  • Proven ability to innovate, lead projects and develop strategies in a fast-paced environment
  • Experience managing agency or vendor relationships, as well as working cross-functionally with internal teams
  • Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • High degree of initiative, mature judgment, and discretion
  • Works independently with little supervision
  • Ability to adapt to new situations and learn quickly 
  • Proven ability to manage a team and a budget process
  • Must be able and willing to travel 5+% of the time


Desired Skills:

  • Bachelor's Degree in marketing, strategy or a related field
  • Prior Management experience
Job posting ID: 2019-3153

Job Requirements


About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

• Paid Training
• Medical, Dental, Vision benefits
• Wellness Programs
• Life and Short/Long Term Disability Insurance
• 401k w/ Company Match
• Company Paid Holidays & Generous Time-off policy
• Employee Discount Program
• Career Advancement and Development Opportunities
• On-site Healthcare Clinic (Winston-Salem and Cleveland offices)
• On-site Fitness Center (Cleveland and Dallas offices)
• Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.



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